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Vice President of Marketing Performance & Optimization McKinney

Vice President of Marketing Performance & Optimization

Full Time • McKinney
Responsive recruiter
Benefits:
  • People over Profit
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Paid time off
Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Vice President - Marketing Performance & Optimization

Compensation

Total Compensation: $100,000–$150,000+
Base salary plus performance incentives tied directly to:

  • Franchise growth

  • CAC/CPL efficiency

  • Funnel and conversion performance

  • Systemwide revenue lift

High Upside: Top performers can exceed this range based on measurable growth outcomes.
Flexible Structure: Can be full-time, part-time, or project-based depending on the candidate.

Key Responsibilities

Growth Leadership

  • Own the full marketing performance strategy across paid media, funnels, and customer journeys.

  • Drive alignment across marketing, design, development, and operations to ensure smooth execution.

  • Lead bi-monthly performance reviews with leadership to drive clarity, priorities, and next actions.

Paid Media & Funnel Optimization

  • Own Meta + Google strategy, budget allocation, and scaling.

  • Build and optimize franchise-ready funnels that consistently generate booked calls and high-quality leads.

  • Reduce CAC through aggressive creative, audience, and funnel testing.

Tracking & Systems

  • Own the tracking infrastructure: Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.

  • Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.

  • Ensure accurate tracking for appointments, lead quality, follow-up, and conversion outcomes.

Analytics & Reporting

  • Monitor performance across ads, content, funnels, and user behavior.

  • Deliver weekly insights with clear, actionable priorities that drive growth.

  • Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.
Compensation: $100,000.00 - $150,000.00 per year




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Why Work for Special Strong

At Special Strong, we offer fitness training jobs that not only teach you how to become a certified personal trainer but also how to create a fulfilling and rewarding career with ample opportunities for professional growth and development. Here's why you should consider joining our team:

Competitive Pay Above Industry Standard
At Special Strong, our personal fitness trainers enjoy competitive compensation, with pay rates 30% higher than the fitness trainer jobs standard. We believe in awarding the value of our team members' expertise and dedication.
Flexibility To Suit Your Life
We each live different lives, which is why our personal trainer jobs offer part-time or full-time work. We offer flexible scheduling to accommodate your needs as you go through life's chapters. Whether you're a seasoned personal fitness trainer or just starting your career, we have opportunities for personal trainer jobs at every stage.
Comprehensive Training From The Start
At Special Strong, we take training our instructors seriously, providing everything you need to know on how to become a personal trainer who excels in the industry. From our online accredited certification programs to hands-on workshops where we teach you the ins and outs of these personal trainer jobs, you’ll receive all the knowledge and skills to deliver an impactful service to your clients.
Making A Difference Every Day
With a focus on inclusivity and accessibility, our adaptive gym personal trainer team provides customized workouts tailored to each client's unique needs and abilities. Every session is an opportunity to inspire, motivate, and empower individuals to reach their full potential. Every day, you'll witness the positive impact of your work as you help individuals overcome obstacles, achieve their fitness goals, and improve their overall quality of life.
Opportunity For Career Growth
At Special Strong, we believe in the growth of our clients and personal trainers. That is why we provide opportunities for our staff to advance their careers and even open their own Special Strong franchise. We will work with you to align with your goals as a certified personal trainer, providing comprehensive resources and support to help you achieve them.
Client Retention For A Secure Career
Given our personalized training and community approach to fitness, our clients stay with us four times longer than standard fitness jobs. We provide our clients with a supportive and inclusive environment, which significantly contributes to building long-lasting client relationships.